In fashion, designers see a need or want from consumers, and they fill it. The same is true for food, furniture, and cleaning products. This theory gave us fanny packs, pizza rolls, beanbag chairs, and the Swiffer Wet Jet. So, why not books? Readers once looked for themselves in fiction and came up empty handed. Writers heard their complaints and were inspired. This is how New Adult was born. Yes, the term New Adult could have come from a publisher’s boardroom during a meeting of the minds, but the heart and soul of this genre came from its fans.
New Adult readers are looking for that genre that comes after the tales of YA and before the stories of Adult fiction. They want to identify with the flaws, the struggles, and the joys of each protagonist. They want to fill what was once a gaping hole in fiction with stories about themselves. Some would say this is narcissistic, but I disagree. It’s more about finding relatable characters than being self-centered. It’s about feeling like your generation, your peers, are being represented honestly and realistically.