Happy Monday, readers! I'm back with another discussion topics for both readers and writers, NA or otherwise.
I’ve been doing quite a few websites and WordPress theme designs for clients lately, and visiting a lot of websites in the process (especially those of NA authors), so it’s had me thinking about a couple of things. Aspiring Author 101 says we should have a website or at the very minimum a blog for our readers to look us up. The question I’ve been getting lately from many authors is this: What is it about a website that will keep readers coming back? And to piggyback off of that, what about an author’s website will make you never return?
First though, let’s go over what almost anyone in the professional writing industry says should be on a site at the bare minimum:
1. An about page. If authors are coming to your page, it’s because they want to know more about you. This is the place to talk about yourself.
2. A way for the author to contact you and/or connect with you. I’ve been to quite a few pages that have no way for authors to reach out to you. If you’re trying to avoid the spammers by not putting your address on there, at least get a form. Also, if you’re on social media – which you should be – where can they friend or follow you?
3. A work/writings page. If your published, you should have your book displayed clear and proud, with a blurb, maybe an excerpt, and links where to buy your book. If you’re pre-published, put up a summary or sample of writing to whet the reader’s appetite for more.
4. A blog or a link to a blog, which will give you the opportunity to post recent information and make announcements.
But is that enough?
We want people to visit our pages and be repeat visitors. So how do we keep them coming back? As readers of websites and blogs you’ve visited, what is it that makes you want to keep coming back? Is it the amount of extras? Blurbs for upcoming books? Or maybe you’re interested in contests?
And like I mentioned before, what’s going to make you click the back-button faster than a speeding bullet? On my part, I get pretty annoyed by the flash websites where I have to wait thirty seconds before I can even access the website.
I readily welcome both reader and writer responses in the comments below.